Jennifer Garner on Jessica Biel’s heroism at Variety’s 4th Annual Power …

Jennifer Garner on Jessica Biel‘s heroism at Variety’s 4th Annual Power …

Latest Gossip = Slap Egotists

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Katherine Heigl emotional speech at Variety’s 4th Annual Power Of Women …

Katherine Heigl emotional speech at Variety’s 4th Annual Power Of Women …

Latest Gossip = Slap Egotists

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Jessica Biel Finally Wears Her Engagement Ring!

Seal may have taken his engagement ring off (Despite of being married to an amazing woman for a little while longer at least. Seal swore he’d never remove it cause it’s a symbol of how he feels and the connection he shares with Heidi Klum, but then off it came. Then again Seal supposedly has some issues or something.) but Jessica Biel has put hers on. She’s been dating Justin Timberlake for ages now. It’s been so long that people have wondered whether they were ever gonna get to the next stage or just roll along in one of those George Clooney Leo Dicaprio type arrangements. There were even some rumors that Justy’s mom didn’t care for Biel. Her tele-psychic apparently warned her that Jess was bad news or bad mojo or whatever it is when psychic’s warn some one off of a relationship. When Justy continued dragging his heels no one gave him credit for being a devoted son since they figured he was in no hurry to tie the knot with Biel anyway. Well now things have moved into stage two with the rock appearing on Biel’s finger. Still remains to be seen whether they ever make it officially official or not.

Now here’s a brief video on Biel and Dicaprio’s latest relationship developments.

Odd that celebs bother to go through the whole marriage ordeal anyway. Considering their divorce rate it seems like a lot of pointless bullshit. If they skipped the formalities and just kept screwing around until they eventually – and usually more sooner than later – moved on to some one else then it might save a lot of inconvenience. Then again as the gay community has shown us marriage is far from an outmoded institution – regardless of the reticence of Brangelina! Traditionalists really have much to thank the gay community for since back in the 60’s they were predicting that free love would end marriage in about 5 years. They predicted many things back then, largely because they didn’t account for our old friend human nature. I suppose that you can’t blame anyone for optimism. That would be unreasonable for one thing.

Hopefully the toothsome twosome will have a wonderful wedding that will briefly distract us until more interesting celebrity gossip comes along, and you know that it’s coming!

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Should Oprah mind her OWN business?

After many years of bring the world into America’s living rooms, Oprah Winfrey has moved out into the world from her studio. “We’re not on those chairs anymore” she says in the commercials hyping her OWN Network. Plus she’s got an all star cast to back her up with a roster of semi reality TV confessional human interest type programming. She’s backed up by a supporting cast including Dr Phil, Dr Oz, Gayle King and even Shania Twain. Yet there are rumours that OWN ain’t doing so good.

Maybe that’s why Oprah took to the tweet lately – during the Grammy Awards in fact – in what was apparently and attempt to hype up her network! Oprah has about 9 million followers. At her peak anything she “liked” got an immediate boost, from bedsheets to bogus rehab biographies. So it seemed like a safe bet that the faithful might answer the call. So she sent forth the word – “Every 1 who can please turn to OWN especially if you have a Nielsen box“.

No one likes awards shows. They’re kind of like the high school prom on steroids. Besides people like Oprah. So it should’ve worked out nifty. Yet Oprah got some blow back out of her guerrilla marketing tactics. For instance the me has been called “desperate” and “unethical”.

Oprah take some exception to that. For one thing she insists that “‘desperate’ not ever a part of my vocab“. Twitter seems to have taken many words out of our vocabularies. For another she also considers ‘unethical’ to be a ‘bit harsh’. Oprah’s tweet got taken down a little while later. However another Own related tweet – “Commercial Grammy people.. u can turn to OWN”.

Whether it’s unethical or not it’s technically over the line. Nielsen forbids networks (& Oprah owns OWNS) to hype up their shows specifically to Nielsen box holders. Direct appeals to box holders to change their viewing habits can throw off the results. That would defeat the purpose of market research. For instance 80% of box holders might be watching a show because they were specifically singled out. Meanwhile the rest of the nation might be watching the new reality TV series. That would make the ratings meaningless. Advertising rates are based on ratings. So Nielsen frowns on the practice. “In accordance with our policies, Nielsen is reviewing this with our clients and may withhold, breakout and/or make a note in the ratings,” a Nielsen rep told EW. The rep went on to say that “We take any violation of our policy seriously”.

So how did it end up? Oprah took down the tweet. Then she made an apology. She released a statement saying “I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.” As for the Grammy’s they bagged 39.9 million viewers. So no harm no foul. IN fact thew hole incident was as harmless as Justin Timberlake‘s attempts to revitalize Myspace (He’s taking his Social Network role way too seriously). The Grammy’s are usually a pretty good draw. Now if it had been something like the Sream Awards then there might have been more cause for concern. Harold & Kumar need as much support as they can get!

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